Karl Lagerfeld

<< Gianfrnaco-Ferre Karl Lagerfield BIOGRAPHY K KARL LAGERFELD "What I'd like to do with Lagerfeld is be all over the place. I like T-shirts. I like jeans. This is what I like best." - Harper's Bazaar September 2006 Philosophy The designer has made modern denim, skinny silhouettes and his own inimitable personal style central to this fresh, forward-looking collection. Black, white and shades of grey play a key role, thus appealing to a customer who is stylish, sophisticated and design conscious. Denim based Five pocket jeans are the foundation of this collection and come in a large variety of fits and washes for men and women. Demographics: Men and women 25-35 Strong sense of purpose Designer customer Confident and design driven Individualist attitude Androgynous style Slim silhouettes Slick Sophisticated Luxurious Chic Modern Minimalist European style and fit Designer jeans Womenswear: Contemporary jeans related collection across all product categories, influenced by Karl's wealthy history in women's designer and pret a porter collections Menswear: Contemporary jeans related collection across all product categories, influenced by Karl's personal style and wardrobe

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